Our story
We make the business side of freelancing feel easy
Soloist started with a frustration every freelancer knows: you're brilliant at the work, but the business around it — the proposals, the pricing, the money, the admin — is a mess of half-finished spreadsheets and 2am anxiety. We thought it should feel a lot more like running a real company.
Why we exist
Going solo is one of the most liberating things you can do — and one of the most overwhelming. Overnight you're the founder, the salesperson, the project manager, and the bookkeeper, with no onboarding and no ops team.
Most people muddle through, undercharging and over-working until burnout. It doesn't have to be that way. The skills are learnable and the systems are buildable — that's exactly what we package.
Today, more than 12,000 independents across 60+ countries run part of their business on Soloist toolkits. That's the thing we're proudest of.
What we believe
Useful over impressive
Every toolkit has to earn its price the first day you use it. If it doesn't make your work easier or your business healthier, it doesn't ship.
Calm, not cluttered
We obsess over making complex things feel simple. No 400-field templates you abandon in a week — opinionated systems you'll actually keep.
On your side
We're freelancers too. A 14-day guarantee, lifetime updates, and a real human on email aren't marketing — they're how we'd want to be treated.
Ready to run your business like a pro?
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